Site News

Craig Riley

1 week ago - Development

ESLint 9's new config file structure



Development moves pretty fast. If you stop to look around too much, you could lose it. One stalwart of many people’s stack doing some moving is ESLint. With version 9, ESLint is bidding adieu to its “rc” style configuration files and defaulting to a new “flat” config format. What is “flat” configuration? In previous versions...

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Reading Time: 4 minutes



Craig Riley

3 months ago - Development

Laravel forms: casting an input before validation



If you’re familiar with casts in Laravel, you’ll know them as a great way to transform values on their way to and from the database. A boolean cast – for example – is stored in the database as a 1 or a 0, whereas inside your code, it will be true or false. But what...

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Reading Time: 4 minutes



Craig Riley

3 months ago - Development

Adding a cache layer to Inertia SSR in Laravel



Inertia’s SSR server (which runs in a NodeJS process) is pretty quick, but sometimes you’re trying to shave every millisecond possible off your render time. A common question we’ve encountered is whether you can simply cache the server response and speed things up even more. Good news: you can. What makes this possible is a...

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Reading Time: 3 minutes



Craig Riley

5 months ago - Development

Inverse BelongsToThrough relationships in Laravel models



No, Laravel doesn’t actually have a BelongsToThrough relationship, a common frustration for models where you want to access the top level of a BelongsTo chain. Consider this setup: A user has authored many posts. Those posts have many reviews. So how do we define the inverse relationship back up from Review -> User (the post...

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Reading Time: 2 minutes



Akash Soni

8 months ago - Marketing

Google Ads Metrics: 7 Metrics To Measure PPC Performance



Google Ads help businesses improve their visibility on Google searches. In 2021, Google’s ad revenue amounted to 209.49 billion U.S. dollars. Advertisers worldwide display ads, listings (products and services), and PRs on Google’s extensive web network and ad partners. Google Ads are an invaluable tool for online businesses of any size. With its comprehensive targeting...

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Reading Time: 6 minutes



Akash Soni

8 months ago - Marketing

Essential Features of a Website Your Business Needs



If you want to establish a robust online presence, generate more traffic, and attract a larger audience, your business must have a website with the essential features to achieve all these and more. A website is like a virtual entrance to your business and plays a crucial role in attracting the majority of your potential...

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Reading Time: 6 minutes



Akash Soni

8 months ago - Marketing

How To Use The Marketing Power Of Facebook and Instagram?



In today’s world, social media has become indispensable for marketing one’s business. Facebook and Instagram are two top social media platforms for businesses to market their brands and products. These social media giants offer you various marketing tools and strategies for every kind of business out there. They are flexible enough to accommodate any type...

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Reading Time: 8 minutes



Akash Soni

8 months ago - Marketing

10 Reasons Branding is Important In Marketing



Branding has evolved from its traditional role of differentiating businesses on the basis of certain identifiers to its current role as a customer experience entity. Branding is the perception that customers visualize for their favorite brands. Whether you want to shape your products or present your services to your customers, branding stays at the center...

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Reading Time: 7 minutes



Akash Soni

8 months ago - Marketing

Top 6 Local Business Marketing Strategies for Small and Mid-sized Business



The world has changed irrevocably after the pandemic. Local areas have become extremely important for businesses. When supply chains were disrupted and global connectivity suffered a setback, it was the local markets that helped businesses survive. Local marketing has never been so valuable as it is now, especially for small and mid-sized businesses. With more...

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Reading Time: 6 minutes



Akash Soni

8 months ago - Case Study

Underfloor Store - Generate 2500+ ROAS From PPC



Underfloor Store is an exclusive and leading distributor of underfloor heating solutions and components from popular brands. Their products include wet underfloor heating systems, electric underfloor heating mats, thermostats, controllers, and other related accessories. When it comes to underfloor heating, they have been the go-to source for customers for more than 25 years. THE BRIEF...

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Reading Time: 4 minutes